Aggressive Advertising
“Who has time to stand in line for a latte?”
New York City has seen a cheeky bit of aggressive media buying from Diet Coke who bought a shop window next to Starbucks.
This advertising pinpoints the consumer’s frustrations and desires, but is it really effective enough to influence a change in habit?
Makes me wonder how well consumers respond to this type of aggressive and comparative advertising on the whole… will look into it!
I love this bit of Street Advertising blogged by MeganLucy, could be the start of a caffeine war!
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streetadvertisingservices reblogged this from meganlucy1989 and added:
Street Advertising blogged by MeganLucy, could be
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